Becca Day-Preston, editor of entertainment blog Holy Moly!, on nonsensical click bait, being friendly to PRs and exciting plans she might just happen to have up her sleeve.

Firstly, how is life at Holy Moly! towers?
Pretty darn good, to be honest. It’s been a great day for celeb news and I’ve treated myself to an incredibly tasty brownie from the café downstairs! It’s a hard life, writing jokes about celebs and eating baked goods! I’ve got my trusty Lobster Kim Kardashian watching over me as I answer your questions.
How big is the Holy Moly! editorial team?
We’ve always been a small team, and to be honest that’s exactly how I like it. We’re not a rolling news site or a content hive, and we’re not shoving out nonsensical click bait to fool people into getting outraged. We pick and choose what we cover, curating news and content for a discerning audience of readers who we like to think are as silly as we are.
Right now there are three of us working full-time, along with a handful of very good freelancers providing us with their talents whenever we need them. We have such a clear focus and we all know what the brand is, so we’re in a position where everyone has their own style and their own interests but when you pull back from that and look at the site as a whole, it’s very consistently Holy Moly!
Where do most of your stories come from?
Blimey, everywhere! Obviously we keep a weather eye on Twitter and Instagram for first hand accounts of celebrity gold. I’d say that’s one of the best and most interesting methods at the moment because it’s straight from the horse’s mouth, as it were.
There’s no “a source says this” and there’s no speculation. You’ve got Liam Payne begging his fans to beware of snakes, Lorde blasting beauty standards and just this week you had Katie Price breaking news of her third divorce on Twitter! It’s very exciting, being able to get insight and comment right from the source!
What’s the split of content?
I’d say that right now it’s 50/50 between galleries that lead the content in a visual way, and articles based on pure news. Of course, this being Holy Moly, there’s very often a silly or ludicrous slant, for example 15 pics of Hugh Jackman’s beard, or a giant gallery asking what on Earth Rita Ora is wearing.
How many people visit the site each week and which channel gets the most visitors?
I’ve heard you should never ask a lady her age or a website their stats! Our most popular content is probably our mega-galleries; where a lot of sites will put up a maximum of 10 pics in a gallery, we often put up galleries that are 50, 60, 70 pics. Things like awards ceremonies and big celeb events are incredibly visual and we don’t want our readers to miss a thing.
We’ve also become known for opinion-based pieces. Earlier this year we had a day where my colleague’s BBC3 opinion piece was lauded across the internet, while my opinion piece about Lily Allen caused her to tell me off on Twitter. That was a weird day, I can tell you!
Holy Moly! doesn’t do puff pieces but is there still scope to work with PRs?
Never say never. We’ve worked with PRs on branded content before and I’m sure we will again. It’s all about making sure it all fits, brand-wise, and this is certainly something I am always happy to look at.
How do you like to work with brands?
I’d always prefer to work with a brand in a collaborative way that suits us and the PR and whatever they’re representing.
What is the best way for PRs to approach you?
Just drop me an email! I’ve got a lot more time to answer emails than I do to chat on the phone!
Can PRs help with images?
Absolutely! Recently I’ve had a couple of press releases telling me all about fabulous celeb events from the night before, but there’ve been no pics attached! If we don’t have those photos, there’s no content!
What should PRs think about before sending something through to you?
Is it appropriate for the site and the brand?
Any PRs on your black list?
Nope. We’re very friendly, and even if PRs have sent us something we’ve not picked up on in the past, it doesn’t mean they shouldn’t try again with stuff they think we’d really want to work with them on.
Are there any celebrities that you wouldn’t feature on the site?
Like I said earlier, everyone on the team has their own personal interests and that does extend out to celebs too. So there’s no hard and fast rule but we do all have our own faves! For example, I’m always going to leap at any Beyoncé or Made In Chelsea stuff because that’s relevant to our readers and to my personal interests!
Any plans to expand the team or site that you can tell us about?
We might have a few (very) exciting plans up our sleeve…watch this space!
And finally, please tell us something totes inappropriate…
What sort of website do you think we are?! I’m scandalised by the very suggestion!
Becca was speaking to Gorkana’s Matt Peake

– See more at: http://www.gorkana.com/news/consumer/little-black-book/gorkana-meetsholy-moly/#sthash.imQui6s8.dpBecca Day-Preston, editor of entertainment blog Holy Moly!, on nonsensical click bait, being friendly to PRs and exciting plans she might just happen to have up her sleeve.

Firstly, how is life at Holy Moly! towers?

Pretty darn good, to be honest. It’s been a great day for celeb news and I’ve treated myself to an incredibly tasty brownie from the café downstairs! It’s a hard life, writing jokes about celebs and eating baked goods! I’ve got my trusty Lobster Kim Kardashian watching over me as I answer your questions.

How big is the Holy Moly! editorial team?

We’ve always been a small team, and to be honest that’s exactly how I like it. We’re not a rolling news site or a content hive, and we’re not shoving out nonsensical click bait to fool people into getting outraged. We pick and choose what we cover, curating news and content for a discerning audience of readers who we like to think are as silly as we are.

Right now there are three of us working full-time, along with a handful of very good freelancers providing us with their talents whenever we need them. We have such a clear focus and we all know what the brand is, so we’re in a position where everyone has their own style and their own interests but when you pull back from that and look at the site as a whole, it’s very consistently Holy Moly!

Where do most of your stories come from?

Blimey, everywhere! Obviously we keep a weather eye on Twitter and Instagram for first hand accounts of celebrity gold. I’d say that’s one of the best and most interesting methods at the moment because it’s straight from the horse’s mouth, as it were.

There’s no “a source says this” and there’s no speculation. You’ve got Liam Payne begging his fans to beware of snakes, Lorde blasting beauty standards and just this week you had Katie Price breaking news of her third divorce on Twitter! It’s very exciting, being able to get insight and comment right from the source!

What’s the split of content?

I’d say that right now it’s 50/50 between galleries that lead the content in a visual way, and articles based on pure news. Of course, this being Holy Moly, there’s very often a silly or ludicrous slant, for example 15 pics of Hugh Jackman’s beard, or a giant gallery asking what on Earth Rita Ora is wearing.

How many people visit the site each week and which channel gets the most visitors?

I’ve heard you should never ask a lady her age or a website their stats! Our most popular content is probably our mega-galleries; where a lot of sites will put up a maximum of 10 pics in a gallery, we often put up galleries that are 50, 60, 70 pics. Things like awards ceremonies and big celeb events are incredibly visual and we don’t want our readers to miss a thing.

We’ve also become known for opinion-based pieces. Earlier this year we had a day where my colleague’s BBC3 opinion piece was lauded across the internet, while my opinion piece about Lily Allen caused her to tell me off on Twitter. That was a weird day, I can tell you!

Holy Moly! doesn’t do puff pieces but is there still scope to work with PRs?

Never say never. We’ve worked with PRs on branded content before and I’m sure we will again. It’s all about making sure it all fits, brand-wise, and this is certainly something I am always happy to look at.

How do you like to work with brands?

I’d always prefer to work with a brand in a collaborative way that suits us and the PR and whatever they’re representing.

What is the best way for PRs to approach you?

Just drop me an email! I’ve got a lot more time to answer emails than I do to chat on the phone!

Can PRs help with images?

Absolutely! Recently I’ve had a couple of press releases telling me all about fabulous celeb events from the night before, but there’ve been no pics attached! If we don’t have those photos, there’s no content!

What should PRs think about before sending something through to you?

Is it appropriate for the site and the brand?

Any PRs on your black list?

Nope. We’re very friendly, and even if PRs have sent us something we’ve not picked up on in the past, it doesn’t mean they shouldn’t try again with stuff they think we’d really want to work with them on.

Are there any celebrities that you wouldn’t feature on the site?

Like I said earlier, everyone on the team has their own personal interests and that does extend out to celebs too. So there’s no hard and fast rule but we do all have our own faves! For example, I’m always going to leap at any Beyoncé or Made In Chelsea stuff because that’s relevant to our readers and to my personal interests!

Any plans to expand the team or site that you can tell us about?

We might have a few (very) exciting plans up our sleeve…watch this space!

And finally, please tell us something totes inappropriate…

What sort of website do you think we are?! I’m scandalised by the very suggestion!

Read the article on Gorkana’s Notes from Basecamp site here.

Becca Day-Preston, editor of entertainment blog Holy Moly!, on nonsensical click bait, being friendly to PRs and exciting plans she might just happen to have up her sleeve.

Firstly, how is life at Holy Moly! towers?
Pretty darn good, to be honest. It’s been a great day for celeb news and I’ve treated myself to an incredibly tasty brownie from the café downstairs! It’s a hard life, writing jokes about celebs and eating baked goods! I’ve got my trusty Lobster Kim Kardashian watching over me as I answer your questions.
How big is the Holy Moly! editorial team?
We’ve always been a small team, and to be honest that’s exactly how I like it. We’re not a rolling news site or a content hive, and we’re not shoving out nonsensical click bait to fool people into getting outraged. We pick and choose what we cover, curating news and content for a discerning audience of readers who we like to think are as silly as we are.
Right now there are three of us working full-time, along with a handful of very good freelancers providing us with their talents whenever we need them. We have such a clear focus and we all know what the brand is, so we’re in a position where everyone has their own style and their own interests but when you pull back from that and look at the site as a whole, it’s very consistently Holy Moly!
Where do most of your stories come from?
Blimey, everywhere! Obviously we keep a weather eye on Twitter and Instagram for first hand accounts of celebrity gold. I’d say that’s one of the best and most interesting methods at the moment because it’s straight from the horse’s mouth, as it were.
There’s no “a source says this” and there’s no speculation. You’ve got Liam Payne begging his fans to beware of snakes, Lorde blasting beauty standards and just this week you had Katie Price breaking news of her third divorce on Twitter! It’s very exciting, being able to get insight and comment right from the source!
What’s the split of content?
I’d say that right now it’s 50/50 between galleries that lead the content in a visual way, and articles based on pure news. Of course, this being Holy Moly, there’s very often a silly or ludicrous slant, for example 15 pics of Hugh Jackman’s beard, or a giant gallery asking what on Earth Rita Ora is wearing.
How many people visit the site each week and which channel gets the most visitors?
I’ve heard you should never ask a lady her age or a website their stats! Our most popular content is probably our mega-galleries; where a lot of sites will put up a maximum of 10 pics in a gallery, we often put up galleries that are 50, 60, 70 pics. Things like awards ceremonies and big celeb events are incredibly visual and we don’t want our readers to miss a thing.
We’ve also become known for opinion-based pieces. Earlier this year we had a day where my colleague’s BBC3 opinion piece was lauded across the internet, while my opinion piece about Lily Allen caused her to tell me off on Twitter. That was a weird day, I can tell you!
Holy Moly! doesn’t do puff pieces but is there still scope to work with PRs?
Never say never. We’ve worked with PRs on branded content before and I’m sure we will again. It’s all about making sure it all fits, brand-wise, and this is certainly something I am always happy to look at.
How do you like to work with brands?
I’d always prefer to work with a brand in a collaborative way that suits us and the PR and whatever they’re representing.
What is the best way for PRs to approach you?
Just drop me an email! I’ve got a lot more time to answer emails than I do to chat on the phone!
Can PRs help with images?
Absolutely! Recently I’ve had a couple of press releases telling me all about fabulous celeb events from the night before, but there’ve been no pics attached! If we don’t have those photos, there’s no content!
What should PRs think about before sending something through to you?
Is it appropriate for the site and the brand?
Any PRs on your black list?
Nope. We’re very friendly, and even if PRs have sent us something we’ve not picked up on in the past, it doesn’t mean they shouldn’t try again with stuff they think we’d really want to work with them on.
Are there any celebrities that you wouldn’t feature on the site?
Like I said earlier, everyone on the team has their own personal interests and that does extend out to celebs too. So there’s no hard and fast rule but we do all have our own faves! For example, I’m always going to leap at any Beyoncé or Made In Chelsea stuff because that’s relevant to our readers and to my personal interests!
Any plans to expand the team or site that you can tell us about?
We might have a few (very) exciting plans up our sleeve…watch this space!
And finally, please tell us something totes inappropriate…
What sort of website do you think we are?! I’m scandalised by the very suggestion!
Becca was speaking to Gorkana’s Matt Peake

– See more at: http://www.gorkana.com/news/consumer/little-black-book/gorkana-meetsholy-moly/#sthash.imQui6s8.dpuf

Becca Day-Preston, editor of entertainment blog Holy Moly!, on nonsensical click bait, being friendly to PRs and exciting plans she might just happen to have up her sleeve.

Firstly, how is life at Holy Moly! towers?
Pretty darn good, to be honest. It’s been a great day for celeb news and I’ve treated myself to an incredibly tasty brownie from the café downstairs! It’s a hard life, writing jokes about celebs and eating baked goods! I’ve got my trusty Lobster Kim Kardashian watching over me as I answer your questions.
How big is the Holy Moly! editorial team?
We’ve always been a small team, and to be honest that’s exactly how I like it. We’re not a rolling news site or a content hive, and we’re not shoving out nonsensical click bait to fool people into getting outraged. We pick and choose what we cover, curating news and content for a discerning audience of readers who we like to think are as silly as we are.
Right now there are three of us working full-time, along with a handful of very good freelancers providing us with their talents whenever we need them. We have such a clear focus and we all know what the brand is, so we’re in a position where everyone has their own style and their own interests but when you pull back from that and look at the site as a whole, it’s very consistently Holy Moly!
Where do most of your stories come from?
Blimey, everywhere! Obviously we keep a weather eye on Twitter and Instagram for first hand accounts of celebrity gold. I’d say that’s one of the best and most interesting methods at the moment because it’s straight from the horse’s mouth, as it were.
There’s no “a source says this” and there’s no speculation. You’ve got Liam Payne begging his fans to beware of snakes, Lorde blasting beauty standards and just this week you had Katie Price breaking news of her third divorce on Twitter! It’s very exciting, being able to get insight and comment right from the source!
What’s the split of content?
I’d say that right now it’s 50/50 between galleries that lead the content in a visual way, and articles based on pure news. Of course, this being Holy Moly, there’s very often a silly or ludicrous slant, for example 15 pics of Hugh Jackman’s beard, or a giant gallery asking what on Earth Rita Ora is wearing.
How many people visit the site each week and which channel gets the most visitors?
I’ve heard you should never ask a lady her age or a website their stats! Our most popular content is probably our mega-galleries; where a lot of sites will put up a maximum of 10 pics in a gallery, we often put up galleries that are 50, 60, 70 pics. Things like awards ceremonies and big celeb events are incredibly visual and we don’t want our readers to miss a thing.
We’ve also become known for opinion-based pieces. Earlier this year we had a day where my colleague’s BBC3 opinion piece was lauded across the internet, while my opinion piece about Lily Allen caused her to tell me off on Twitter. That was a weird day, I can tell you!
Holy Moly! doesn’t do puff pieces but is there still scope to work with PRs?
Never say never. We’ve worked with PRs on branded content before and I’m sure we will again. It’s all about making sure it all fits, brand-wise, and this is certainly something I am always happy to look at.
How do you like to work with brands?
I’d always prefer to work with a brand in a collaborative way that suits us and the PR and whatever they’re representing.
What is the best way for PRs to approach you?
Just drop me an email! I’ve got a lot more time to answer emails than I do to chat on the phone!
Can PRs help with images?
Absolutely! Recently I’ve had a couple of press releases telling me all about fabulous celeb events from the night before, but there’ve been no pics attached! If we don’t have those photos, there’s no content!
What should PRs think about before sending something through to you?
Is it appropriate for the site and the brand?
Any PRs on your black list?
Nope. We’re very friendly, and even if PRs have sent us something we’ve not picked up on in the past, it doesn’t mean they shouldn’t try again with stuff they think we’d really want to work with them on.
Are there any celebrities that you wouldn’t feature on the site?
Like I said earlier, everyone on the team has their own personal interests and that does extend out to celebs too. So there’s no hard and fast rule but we do all have our own faves! For example, I’m always going to leap at any Beyoncé or Made In Chelsea stuff because that’s relevant to our readers and to my personal interests!
Any plans to expand the team or site that you can tell us about?
We might have a few (very) exciting plans up our sleeve…watch this space!
And finally, please tell us something totes inappropriate…
What sort of website do you think we are?! I’m scandalised by the very suggestion!
Becca was speaking to Gorkana’s Matt Peake

– See more at: http://www.gorkana.com/news/consumer/little-black-book/gorkana-meetsholy-moly/#sthash.imQui6s8.dpuf

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