Boy George in front of mural

The stars were out in full force in London and New York to celebrate Pride with Naomi Campbell, Russell Brand, Laverne Cox, Kylie Minogue and Boy George leading the charge in support of #POWEREDBYPRIDE – an interactive mural created by David Flores for Equinox. Capturing selfies against the artwork, Equinox has pledged for every mural selfie posted with #POWEREDBYPRIDE, they will donate £1 to the Pillion Trust and $1 to Hetrick-Martin Institute in support of homeless and at risk LGBTQ youths.

Jodie Harsh

“Equinox empowers its members to be confident and proud of whom they are,” says Carlos Becil, Equinox Chief Marketing Officer. “We are proud to say that our members are diverse and #POWEREDBYPRIDE allow us to show our support for the LGBTQA community and the importance of confidence and living life to the fullest. The collaboration with the Hetrick-Martin Institute and The Pillion Trust aligns with our mission to encourage everyone to be the best version of themselves.”

Kylie Minogue Twitter

In London, #POWEREDBYPRIDE will support The Pillion Trust, an organization that offers the LGBTQ community stability, friendship and safe place for those who are struggling to understand their sexuality and gender identities, which can lead to self-harm, depression and suicide.

Naomi Campbell Instagram

“Equinox and the #POWEREDBYPRIDE activation is so important because it recognizes the need to help brighten the future of those individuals who are at risk, both emotionally and physically,” says Savvas Panas, CEO of The Pillion Trust.

Laverne Cox Instagram

In the US, donations will be made to The Hetrick-Martin Institute, a charity seeking to foster healthy development for struggling LGBTQ youth. “We are proud to work with Equinox as they understand and embrace the importance of wellness, both physically and emotionally,” says Dara Gordon Chief Operating Officer of the Hetrick-Martin Institute. “We love that Equinox supports our work and is celebrating Pride as it is essential to rise up our community.”


To get involved, visit #POWEREDBYPRIDE in New York in Williamsburg, at North 13th and Wythe Avenue until July 13, in London in Soho on Berwick Street any until July 4 and in San Francisco at 923 Market Street until July 13 and post on social media what makes you #POWEREDBYPRIDE.

Or visit