Oxford Street today announced the exciting news that international superstar Kylie Minogue will switch on its spectacular Christmas Lights on Sunday 1st November outside the PANDORA Marble Arch flagship store, as it officially launches London’s festive shopping season.

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The hugely anticipated event kicks off from 5.30pm, in partnership with one of the world’s largest jewellery brands PANDORA and will be hosted by Capital London’s award-winning Breakfast Show presenters Dave Berry and Lisa Snowdon.

The iconic show promises to excite and entertain shoppers from start to finish with a stellar line up of live performances from some of the UK’s freshest and coolest acts including Foxes, Fleur East, Ben Haenow and Gabrielle Aplin as well as a member of the cast of Matilda The Musical.

For the first time ever, the world famous Switch On will be taken to another level by broadcasting the show to a global audience through Periscope, capturing all of the action live, instantly bringing the event to millions around the world through the social link!

Those in the audience will also be invited to engage with the show by sharing their experience using the hashtag #OXSTmoments – posts will then appear on supersize screens across Oxford Street.

This year’s event will be held on a traffic–free Sunday – inviting families, shoppers and visitors alike to enjoy the start of their Christmas shopping in an enhanced environment along West Oxford Street from 2pm. What’s more over forty high street stores have joined forces to offer exclusive discounts, in-store events and on-street activity for this special day only – free shopping tickets can be downloaded at oxfordstreet.co.uk/oxstshines.

The Christmas Lights switch-on event is supported by Westminster City Council, TFL and The Mayor’s Office.

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Steven Medway, Managing Director of Trading Environment, New West End Company, says: “We are thrilled that Kylie Minogue, a global pop icon will be switching on the Oxford Street Christmas Lights this year, one of London’s most iconic annual events.  There’s a wave of anticipation on Oxford Street as the festive footfall starts to build, with our first ever traffic- free Sunday Switch-On moment and a series of exclusive one day only retail offers and events. The street is set to shine under our fantastic silver and gold lighting scheme as well as each store revealing its Christmas window display.

Capital London’s breakfast show co-host, Dave Berry, said: “This event officially marks the start of Christmas for London. The atmosphere on Oxford Street at the lights switch-on is always fantastic and it is great to be part of the Christmas countdown once again.

Capital London’s breakfast co-host Lisa Snowdon, added: “The Oxford Street Christmas lights switch-on is a magical event.  I can’t wait to reveal the beautiful Christmas lights to the huge crowd who gather every year.

Peter A. Andersen, President of PANDORA, Western Europe, commented:  “We are absolutely delighted with the lineup for the Oxford Street Christmas lights switch on this year! As host sponsor for the event, PANDORA is a brand which celebrates women – and so to share the stage with a global superstar like Kylie Minogue, in addition to the UK’s hottest talent, is truly exciting. We are particularly thrilled that the voice behind PANDORA’s Christmas campaign, Gabrielle Aplin, will also be performing live!

Kylie’s Christmas album out on the 13th November can be pre-ordered here.

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