Terrence Higgins Trust has launched its ‘Wear it’ campaign in advance of World AIDS Day this December 1. The charity is appealing to commuters in the south east to wear their red ribbon on World AIDS Day, with ads on 6,500 trains running for the next fortnight.
The campaign ads ask that everybody stand together in solidarity this World AIDS Day for a world where HIV stigma is a thing of the past.
Supporters can text RIBBON to 70080 and donate £1 to receive a red ribbon to wear this World AIDS Day.
Terrence Higgins Trust will focus on challenging stigma this World AIDS Day. It is hoped that the ‘Wear it’ campaign will provide a strong impetus for everyone to wear their red ribbon on World AIDS Day and stand shoulder to shoulder with people living with HIV to stop stigma, this December 1.
Wearing a red ribbon is a simple and powerful way to challenge the stigma which people living with HIV still face. Created 24 years ago, the symbolic red ribbon has became a universally recognised symbol, and is worn on December 1 from the front benches of Parliament to the judges’ desk of the X Factor.
Sonya Trivedy, Executive Director of Fundraising, Terrence Higgins Trust said:
“Every year, World AIDS Day aims to raise awareness and remember those who have lost their lives to the disease. It’s one of the eight official global public health campaigns recognized by the World Health Organization.
“Public Health England estimates that a quarter of people in the UK living with HIV don’t even know they have it, it’s crucial we talk about what’s going on and support every effort to tackle this condition and reduce the stigma surrounding it.”