WeTheBrave, a South African sexual health campaign for gay men, released an ad focusing on gay love and coming out, however, several ad networks deemed it too risqué for placement and blocked it.

We The Brave is a sexual health campaign with the MSM community in mind. This is the first large scale campaign ever in South Africa to specifically address gay men and other men who have sex with men.


Spearheaded by the Anova Health Institute, and funded by the Elton John AIDS Foundation, the WeTheBrave.co.za campaign addresses both prevention and treatment issues in an affirming, non-judgemental and sex positive way, which will be entertaining and engaging.


Are you ‪#BraveEnough‬ to make healthy sexual choices, like wearing a condom, getting tested regularly and knowing your status?

Here are some ways you can join their mission: