The multiple award-winning and globally acclaimed Warwick Rowers have announced the official launch of their 2017 naked calendar. We’ve seen the boys before on Greek Love for their 2016 calendar and when they were doing a naked striptease. However this year, all profits go to charity and with the help of Visit Britain, the hunky athletes have been able to get their kit off in a range of stunning, historic locations.
The support of a body like Visit Britain is just one of several indications that, seven years since it burst onto the scene in 2009, the Warwick Rowers calendar is becoming an established international brand.
Sport Allies, the charity which grew out of the calendar and is funded by its sales, has gone from strength to strength with the unfailing commitment of the rowers.
Earlier this year, the calendar scooped up an unprecedented FOUR gongs from celebrity host Eamonn Holmes at London’s 2016 National Calendar Awards, including Charity Calendar of the Year, Best Design and the Elephant Award for best overall retail calendar – an extraordinary achievement for the plucky young rowers and their long-time photographer/producer, Angus Malcolm, who has written about the project on his most recent Huffington Post blog here.
All profits from Warwick Rowers sales go to recognised charities and the calendar itself uses nudity to make a serious point about the need for a more inclusive culture in sport towards people who tend to be marginalised on the grounds of sexuality or gender.
Malcolm sees the campaigning aspect of the calendar as a key factor in its success. He was delighted to give a lecture to young business students from all over the world at London’s prestigious Imperial Business School on how to create a successful social enterprise. He commented:
“For the last seven years, it has been my privilege to work with the rowers to raise funds for their sport and to challenge homophobia in sport. I have seen the passion, dedication and commitment that they bring to both aspects of the project so it was a pleasure to be able to share with other young people from all over the world the idea that you can create a viable enterprise while also campaigning for social change.”
The crowd of almost one million spectators who cheered the rowers on as they paraded through the streets of London from their first ever float in London Pride this year seemed to agree. As Lucas, who is now on his second calendar, commented after dancing non-stop for two hours on the float:
“Being part of the calendar was already the highlight of my university experience. But to feel that connection with the crowd on the float today has given me one of the greatest moments of my life. It shows what can happen if you decide to stand up for something.”
The rowers now have more than 100,000 followers on Instagram, but their influence extends far beyond social media. They went to New York to represent the modern face of Britain at an event to promote LGBT tourism to the UK and, through the registered charity that they set up and funded from calendar sales, Sport Allies, they have submitted written evidence to the House of Commons Select Committee on Culture, Media and Sport as part of its inquiry into homophobia in sport.
The 2017 calendar sees the return of the popular “centrefold” along with the “truly innovative” two page per month “picture and planner” system which won the calendar its award for Best Design at the NCAs.
As well as the calendar, supporters can buy films, still image downloads and the boys’ second coffee table book which makes the perfect gift to place front and centre on one’s coffee table. For more information about all their products, check our their website: http://warwickrowers.org/
See more of the boys on their Instagram:
We are very proud to announce that Sport Allies has now become a formally registered charity. Our registered charity number is 1169945. Thank you to everyone who has helped us get to this point. It is a major milestone on a very long and exciting journey! Visit sportallies.org to find out more and make a donation, or visit warwickrowers.org/crowdfunder to support Sport Allies through our latest crowdfunder campaign.
In case YouTube doesn’t decide to work. Here’s the video again: